Swart & Partners Biokinetics aims to treat many different injuries, thus one business card design turned into 6 card print-outs that when put together create an image of the anatomy of a standing man. This execution ensures that the brand stays memorable in the beholders mind, whilst enforcing the broad anatomy knowledge that is excercised at SPB.

By using the corporate blue and yellow as flow lines the SPB letterhead and email signature demonstrate a sleek and controlled healing process whilst leading the eye from left to right through the important information.

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